Monday 21 July 2014

Marketing on a budget

Organised a meeting (cup of tea) with the Chief Marketing Officer (me) to discuss our marketing collateral needs.  Have to decide on what would make a good welcome/marketing pack for our contacts on campus to drive awareness.  Given our limited budget we are a bit restricted but think we can at least get some basics out there.  Definitely need some little A5 flyers to hand out and some A4/A5 posters to go up on noticeboards on the campuses.  All exciting stuff as the business becomes a little more tangible.  Am going to have to engage a design person to put together some basic marketing collateral content.  Hmmm, even for the basic things like just putting the logo and background blueprint onto something is going to cost a few hundred quid.  Am wondering whether I should hire a Brand Manager (me) and buy Photoshop and try and do it myself.  Given I am only after something reasonably simple, maybe it’s worth doing?  It’s a fine line between paying somebody who knows what they’re doing to get it done quickly and correctly to trying to save a few pennies here and there.  Mind you, given the administrative error at EuroMillions (they didn’t pick our numbers again!) I don’t have the deepest of pockets to fund the business from and so have to be mindful of how every penny is spent.

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